SM中国开启2021压轴梦幻之旅

12月,城市里充满了节日将至的喜悦,SM中国的各大商场圣诞季活动也温暖来袭。在防疫常态化的特殊时期,今年的圣诞比以往更有意义,SM期待给所有顾客一场冬日的梦幻之旅,捕捉圣诞与新年的快乐,找到久违的希望与勇敢。

In December, the city is filled with the joy of the coming holidays, and SM shopping malls in China are warming up for the Christmas season. Since the epidemic prevention has become normalized, 2021 Christmas is more meaningful than ever.SM China is looking forward to giving all customers a dreamy journey in winter, capturing the joy of Christmas and New Year, and finding more brilliant future and boundless courage.

概念创新,打造活力治愈世界

Concept innovation: creating a vitality and healing world

厦门SM新生活广场 & 厦门SM城市广场 

2021年,SM厦门在城市中心打造了一个“植愈世界”。在这里,SM将商业和现代农业进行了一次碰撞,在商场里用生态自循环系统构建起了一座“植愈工坊”,领略充满科技感的未来农场,感受科技为农业创造的无限可能。

SM City Xiamen & SM Lifestyle Center
In 2021, SM Xiamen has built a "plant-healing world" in the city center. SM makes a collision between business and modern agriculture, and constructs a "plant-healing workshop" in the mall with the ecological self-circulation system, where customers can enjoy a future farm full of technology and feel the infinite possibilities created by technology for agriculture.

顾客可以认领一棵属于自己的植物伙伴,参与它的生长,从小苗开始,观察植物的生长过程,以及它们生生不息的生命力量;也可以与圣诞美陈拍照打卡,解锁新意好礼,蔬果花草的生机勃勃可以瞬间治愈你的不快乐。

Customers can adopt a plant of their own and participate in its growth, starting from seedlings, observing the growth process of plants and the endless power of life. They can also take pictures with Christmas display to gain lovely gifts, with the screen full of green to cure unhappiness.

醒耳人声乐团带来阿卡贝拉线下新鲜首唱。SM还携手TEDx MXIS, 汇聚来自厦门八所国际学校的孩子们,以他们的视角带给我们全新启发。后续SM还将举办喜剧节、公益市集等活动,让治愈不止圣诞,感受生命与情感,慢慢滋长。

The vocal band brought a fresh offline Acappella song. SM also joined hands with TEDx MXIS to gather children from eight international schools in Xiamen to bring a new inspiration from their perspective. In the follow-up activities, SM will also hold comedy festivals, public welfare fairs and other activities, so that healing is not only for Christmas, but also for life.

SM泉州晋江国际广场 

作为晋江的地标购物中心,SM泉州晋江国际广场于11月26日迎来闽南成年礼——16周年的高光时刻;站在新的起点,以蓄势待发的新生命力,持续一路潮前,开启新篇章。

SM City Jinjiang
As a landmark shopping mall in Jinjiang City, SM City Jinjiang celebrated its 16th anniversary on November 26th. Standing at a new starting point and opening a new chapter with the new vitality ready to go.

光是温暖,给予他人爱的力量,这个周年圣诞季,SM晋江用熠熠星光的圣诞氛围,让顾客感受节日的暖意与光芒:以金色和光为主打,一棵8米高的圣诞树带给顾客满满的节日氛围,更有乐光宝盒、星光桥等点位在场内亮相。

Light is warmth and gives people the power of love. This anniversary & Christmas season, SM City Jinjiang uses the Christmas atmosphere of glittering lights to let customers feel the warmth of the holiday season: with gold color and lights as the main theme, an 8-meter-high Christmas tree brings customers a full holiday atmosphere, and there are also spots such as the Light Treasure Box and the Starlight Bridge debuting in the venue.

SM天津滨海城市广场 

SM天津滨海城市广场 “‘造趣碰潮’喜运圣诞季”以趣潮嗨玩节日盛典打造800平超大圣诞嘉年华,献礼5周年。商场化身麻将造趣发源地,麻将蜡烛手作、麻将手绘包体验等玩不停,向潮趣进发。通过多元化的活动,为全城潮趣人士营造沉浸式节日氛围。

SM City Tianjin
SM City Tianjin 's "Funny & Trendy Creation" Christmas season is dedicated to its 5th anniversary with an 800 sqms Christmas carnival.
The mall is transformed into the birthplace of mahjong funny creation. Mahjong candle handicraft, mahjong hand-painted bag experience, etc. to offer a non-stop joy and let customers enjoy the trendy fashion. Through diversified activities, the immersive festival atmosphere is created for the customers.

11月13日,SM天津滨海城市广场举行圣诞亮灯仪式,以极具创意的“多米诺”启动装置正式点亮了足有12米高的圣诞灯树。BEST男团和COLOR女团劲歌热舞,儿童唱诗班倾情颂唱圣诞圣歌,“王座之争”游戏环节更是欢笑连连。

On November 13th, SM City Tianjin held a Christmas lighting ceremony and officially lit up the 12-meter high Christmas tree with a very creative "Domino" starter device. Male and female idol groups danced and sang together, the children's choir sang Christmas hymns, and the game "Battle for the Throne" was filled with laughter and joy. 

此外,SM还将献上筹备良久、诚意满满的5大趣潮嗨玩节日盛典、52天超长喜运圣诞嘉年华、800平超大造趣碰潮圣诞空间和百万补贴,以及SM天津滨海城市广场5周年5重大礼,再一次为年轻客群创造冬日潮玩新趣!

In addition, SM City Tianjin will also hold a long-prepared festival, 52-day long Christmas carnival, 800 sqms Christmas space and subsidiary gifts, as well as 5 major gifts for SM City Tianjin's 5th anniversary, once again creating new fun for the young customers in winter.

SM苏州吴中城市广场 

2021年圣诞季,SM苏州吴中城市广场以“Super Mirth”为主题,为顾客打造独特圣诞体验。 “寻找驯鹿”活动结合冒险公园主题的圣诞树,为顾客们开启一场置身于欢乐世界中的圣诞幻境之旅。圣诞主题DIY活动、儿童街舞大赛、圣诞市集及爱心领养等活动,上演一场温暖美好的圣诞奏歌。

SM City Suzhou
For 2021 Christmas season, SM City Suzhou creates a unique Christmas experience for customers with the theme of “Super Mirth”.The "Looking For Reindeer" activity combined with the Adventure Park-themed Christmas tree opened a Christmas fantasy journey for customers in a world of joy. Christmas-themed DIY activities, children's street dance competition, Christmas market and adoption activities, etc., a warm and beautiful Christmas song will be staged. 

不同的户外设施及单一空间组合起来,形成包括运动功能,儿童游乐功能和成人休闲功能的完整空间。鲜明的色彩和跳跃的图案更是增添了圣诞及新年的愉快氛围,为顾客营造出一个互动性和体验感极强的公共空间。

Different outdoor facilities and single spaces are combined to form a complete space including sports, children's amusement and adult leisure function. Bright colors and different patterns add to the pleasant atmosphere of Christmas and New Year, creating an interactive and experiential public space for customers.

沉浸式IP,书写独特城市童话

Immersive IP: writing a unique urban fairy tale

SM重庆渝北城市广场 

2021年,是SM广场来渝的第九个年头。所谓历“9”弥新,2021年圣诞季,SM重庆渝北城市广场引入可比熊IP形象、打造了一场“无‘可比’拟”的童话般的甜蜜圣诞盛宴。

以法国萌趣艺术家阿里克斯·普里尔笔下的可比熊为主角,SM重庆渝北城市广场结合主题,延展设计了4个不同场景:1号门可比熊戴围巾、圣诞帽邀请顾客穿越时空,3号门手捧热可可温暖圣诞季,中庭可比熊甜蜜圣诞村落,手持甜蜜拐棍糖坐在大门上的憨厚萌趣的可爱形象。美陈装饰以气模为主要的表现形式,软糯的手感让顾客们能够更好地亲近,仿佛置身于可比熊的温暖熊抱之中。

SM City Chongqing
2021 is the ninth year that SM City Chongqing has been in Chongqing. In the Christmas season of 2021, SM City Chongqing has introduced the Cober Bear IP image to create a fairy-tale Christmas feast.
With the French artist Alix Poirier's Cober Bear as the main character, SM City Chongqing extends the design with four different scenes: Cober Bear wears a scarf and a Christmas hat at No.1 gate invites customers to travel through time; Cober Bear holds hot cocoa at No.3 gate to welcome a warm Christmas season; the atrium is a sweet Christmas village where Cober Bear holds a sweet stick candy, providing a cute and naive image. The decorations are mainly in the form of gas models, and the soft touch allows customers to get closer, as if they were in the warm hug of Cober Bear.

此次SM也首次引入圣诞村落的概念,与圣诞老人家乡芬兰的圣诞老人村异曲同工,让圣诞不再成为一个抽象的时间段,更让人有空间感,仿佛圣诞村落通过任意门来到商场内。场内设置有共度圣诞的互动装置,只需按下按钮,便可参与到万人共度圣诞的活动中来,配合满载礼物的小火车,传递温暖、幸福、甜蜜。

This time SM also introduced the concept of Christmas village for the first time, which is similar to the Santa Claus Village in Santa Claus' hometown of Finland, making Christmas no longer an abstract time, but more spatial, as if the Christmas village came to the mall. There is an interactive device to celebrate Christmas together, just press the button, customers can participate in the activities of celebrating Christmas together, with a small train full of gifts, to convey warmth, happiness and sweetness.

与此同时,11月27日开始,每周六可比熊、姜饼人和圣诞老人会与大家见面,将甜蜜的糖果和圣诞的祝福送给大家,让这个冬日变得格外有意义。

Meanwhile, starting from November 27th, Sweet Christmas Meeting with Cober Bear and Cober Bear Parade sending sweet candies and Christmas wishes to everyone are held every Saturday. These activities will make this winter day more meaningful.

SM成都成华城市广场 

今年,SM成都成华城市广场引进“PAN的圣诞移动城堡”潮流IP全国首展。既调皮又贪玩,既天真又可爱的PAN装满了糖果、玩具、欢笑和快乐的PAN盲盒,妥妥的治愈系时尚新风潮。

SM City Chengdu
This year, SM City Chengdu introduced trend IP "PAN's Christmas Mobile Castle" first exhibition in China. The naughty and playful PAN is filled with candy and toys; laughter and happy blind boxes, leading the new trend of healing fashion.

创意无限的移动城堡及圣诞旅行箱场景;麋鹿镜、大小圣诞树组成的圣诞森林;PAN精灵各式各样的装扮,超10米高的IP场景,打造沉浸式享受及不一样的圣诞旅程。

Creative mobile castle and Christmas suitcase scene; Christmas forest composed of elk mirrors and Christmas trees; PAN elves in various costumes, over 10 meters high IP scene……All these create an immersive enjoyment of a different Christmas journey.

奇妙网红圣诞屋欢乐DIY、梦幻音乐show、心愿投递明信片等活动让顾客仿佛进入一个热闹的圣诞小镇,给予顾客真实感官体验,成为他们难忘的圣诞回忆。

Activities such as Joyful DIY of Christmas House, Fantasy Music Show and Wish Postcard make customers feel like entering a lively Christmas town, giving them a real sensory experience and becoming their unforgettable Christmas memories.

SM淄博淄川城市广场 

2021年圣诞季,5只小精灵——鸭嘴兽宝贝携心愿小镇空降SM淄博。这也是鸭嘴兽宝贝心愿圣诞季在淄博市的首展。高达12m树屋,超6米高的充气鸭嘴兽,五彩斑斓心愿长廊,超可爱的鸭嘴兽激萌出街。

SM City Zibo
5 elves - platypus babies and Wish Town are coming to SM City Zibo. This is also the first exhibition of platypus wishing Christmas in Zibo City.12m high tree house, 6m high inflatable platypus, colorful wish corridor, and super cute platypus are coming to the mall.

11月13日惊喜连连,圣诞乐队奏响狂欢派对,浪漫气球雨携礼而来,鸭嘴兽宝贝萌力互动,点亮圣诞节!

On November 13th, the Christmas band gave a carnival party, the romantic balloon rain came with gifts, and the platypus babies interacted with each other to light up Christmas!

IP的温暖力量还原到现实世界。鸭嘴兽宝贝的出现以及巧妙设计的互动装置,组成了一个温暖的童话世界。

The warm power of IP is restored to the real world. The appearance of the platypus baby and the cleverly designed interactive devices make up a warm fairy-tale world.


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